SEO/SEM & Email Marketing Specialist Job at Christian Healthcare Ministries, Barberton, OH

K2RkUUhWUXhTOWlHK3VyU2JCaG1xL1pTT0E9PQ==
  • Christian Healthcare Ministries
  • Barberton, OH

Job Description

The SEO/SEM & Email Marketing Specialist will drive Christian Healthcare Ministries’ digital presence and engagement through strategic search engine optimization, paid media campaigns, and multi-channel communication initiatives. This role combines technical expertise in SEO/SEM with creative, results-driven email, SMS, and chat marketing strategies to support conversion, lead generation, and retention.

What We Offer

  • Compensation based on experience.
  • Faith and purpose-based career opportunity!
  • Fully paid health benefits
  • Retirement and Life Insurance
  • 12 paid holidays PLUS birthday
  • Lunch is provided DAILY.
  • Professional Development
  • Paid Training

Key Responsibilities

Search Engine Optimization (SEO)

  • Develop and execute SEO strategies to enhance organic visibility and traffic.
  • Optimize website content, metadata, and structure based on best practices.
  • Conduct keyword research, backlink analysis, and on-page optimization.
  • Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
  • Identify and resolve technical SEO issues on the WordPress website.
  • Partner with content teams to ensure SEO-friendly and high-performing content.

Search Engine Marketing (SEM)

  • Create and manage paid advertising campaigns on Google Ads and Microsoft Ads.
  • Conduct keyword planning, bid strategy, A/B testing, and conversion tracking.
  • Optimize campaigns for performance and ROI; manage PPC budgets.
  • Develop compelling ad copy and optimized landing pages for lead generation.
  • Report on key metrics and make strategic recommendations for improvement.

Email, SMS, and Chat Marketing

  • Build email automations and manage SMS & chat campaigns across the user lifecycle.
  • Manage end-to-end campaign execution: planning, segmentation, setup, testing, deployment, and reporting.
  • Use marketing automation tools (HubSpot) for campaign delivery.
  • Personalize communications using data-driven segmentation.
  • Ensure brand consistency, responsiveness, and compliance with industry best practices.
  • Provide campaign performance analysis with actionable insights.

Website & Technical Management

  • Perform minor updates on the WordPress website (blogs, landing pages, etc.).
  • Work with developers for advanced site enhancements as needed.

Qualifications

Experience

  • 2-5 years of combined experience in SEO, SEM, email marketing, and digital communications, preferably in B2C, B2B2C, or nonprofit sectors.
  • Proven success in managing paid ad campaigns and email/SMS marketing programs.

Technical Skills

  • Proficient in tools like Google Ads, Microsoft Ads, Google Analytics, Google Search Console, Brightedge, HubSpot (or similar CRM/automation platforms).
  • Familiarity with HTML, CSS, and JavaScript is a plus.

Marketing & Analytical Skills

  • Strong grasp of keyword research, CRO, and A/B testing.

Interpersonal & Organizational Skills

  • Self-motivated and collaborative team player.
  • Strong organization, time management, and communication abilities.
  • Ability to thrive in a fast-paced, mission-driven environment.

Faith-Based Alignment

  • Must align with CHM’s Christian values and demonstrate ethical business conduct in line with New Testament principles.

About Christian Healthcare Ministries

Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each other’s medical bills. The mission of CHM is to glorify God, show Christian love, and experience God’s presence as Christians share each other’s medical bills.

Job Tags

Holiday work,

Similar Jobs

Kelly

Environment, Health and Safety Manager Job at Kelly

 ...Health, Safety, Environmental (HSE) Manager - Anaheim, CA Pay Rate: $45/hr to $52/hr Job Description: Main Accountabilities: The HSE Manager is tasked with overseeing Health, Safety, Environmental, and Security activities for the Anaheim and Orange, California... 

Liberty

Engineer, Substation Job at Liberty

 ...and reviewing the work of less experienced engineers, providing mentorship and technical...  ...technical support and mentorship to lower-level engineers, contributing to their development...  ...project continuity. Collaborate with entry-level and consulting engineers to coordinate... 

V20 Recruiting & Consulting

Marine Technician Job at V20 Recruiting & Consulting

 ...Marine Service Technician Our Client: A family-owned and operated marine dealership located in Michigan. In business for 30+ years, this dealership has built an excellent reputation in the community and is known for its commitment to customer service and quality... 

Asurion

Technical Writer Job at Asurion

 ...Technical Writer The ideal candidate will be responsible for creating and writing various types of user documentation, including how-to guides, manuals, references, or instructions. This candidate should have strong communication skills which enable them to explain... 

Insidesource Seattle

Technical Interior Designer Job at Insidesource Seattle

 ...support new and existing clients. They work independently and collaboratively with internal and external partners to develop creative interior space solutions that meet customer needs. This includes engaging with customers to gather project information, and performing...