The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and sales growth across Aftermarket Parts, OEM Parts, and Capital Equipment businesses. This role requires a deep understanding of the unique market needs, customer behaviors, and competitive landscapes within each business category to maximize revenue and market share.
Additionally, the Marketing Manager will lead the commercialization and market launch of newly developed aftermarket parts and capital equipment, ensuring successful go-to-market strategies that result from the company’s New Product Development (NPD) process. The ideal candidate will have strong strategic marketing, product commercialization, and cross-functional leadership skills to drive growth in these critical areas.
RESPONSIBILITIES:
All job requirements listed are requirements for the core responsibilities of this position. This position may require other activities and duties to be performed as assigned by their manager.
Marketing Strategy & Business Growth
Product Commercialization & Launches (New Product Development - NPD)
Content Creation & Marketing Communications
Digital Marketing & Lead Generation
Market Research & Competitive Analysis
Cross Functional Collaboration & Leadership
Budget & Performance Management
POSITION REQUIREMENTS:
Required
TRAVEL REQUIREMENTS
Physical Requirements
The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; and talk and hear. The employee is regularly required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Ability to work for extended periods of time at a workstation on a computer or similar device. Occasional extended periods of standing, bending, kneeling.
Working Conditions
This job operates primarily in both an office setting. This role routinely uses standard office equipment.
Employment with Cantrell-Gainco / Bettcher Industries is contingent upon successfully completing both a pre-employment background check and a drug screening. All candidates hired must be able to provide proper documentation of their eligibility to work in the US (I-9 form). Cantrell-Gainco / Bettcher Industries is an Equal Opportunity Employer – Minorities / Females / Disabled / Veterans (M/F/D/V)
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